Kenda Tyres came to us wanting us to create a unique story line for their sponsored athlete Harriet Burbidge Smith.
We came up with a concept unique to her and filmed her favourite trails around Queenstown. We wanted to show a little part of her life as a traveller going between events and competitions and how it can be a bit hectic. She considers Queenstown a place where she can unwind and go back to enjoying the essence of mountain biking.
We delivered a masterful piece telling Harriet's unique lifestyle.
By pushing the creative angles in this project, we aimed for it to stand out from the rest.
For marketing purposes, we exported multiple aspect ratios to suit different platforms. We also went the extra mile and created an engaging thumbnail to gain higher click rate for a wider audience.