No shopfront. No foot traffic. Just a winter season coming fast and a need to be seen. We made sure people found them
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THE BRIEF
Portable Spas NZ deliver hot tubs directly to your door across Queenstown and Wanaka.
There is no shop to walk past. No sign on the road. If people do not find them online, they do not find them at all.
With winter coming and bookings needed, they came to us for a targeted Facebook ad campaign built to put them in front of the right people at the right time
THE WORK
THE STRATEGY
One campaign. One shoot. Content designed to run across multiple ads throughout the Queenstown winter. The goal was simple. Make sure that whoever was planning a trip saw an ad that felt like it was made for them, targeting different age groups and genders across every run.
Women are the most likely to book a spa experience and the most likely to book it for their whole group.
This video targeted girls trips directly, showing the experience in a way that felt fun, social, and worth sharing.
Hit the right person and they bring everyone else with them.
This audience wants the experience without the hassle. No driving to a spa.
No waiting. No booking around other people. A private hot tub delivered straight to their Airbnb.
This ad spoke to that desire directly and let the convenience sell itself.
Queenstown in winter is built around the mountain.
This ad targeted people already here for the ski season and gave them the perfect way to end the day.
Apres ski with a private hot tub. It positioned Portable Spas as the natural next step after a day on the slopes.
This video told a story. A couple books a romantic Queenstown getaway.
The view is incredible. The Airbnb is beautiful. But there is no spa. Then there is.
This ad targeted couples looking for something special and showed them exactly how to upgrade the trip they were already planning.
THE RESULT
4,300+
website visitors across both campaigns
253%
increase in website views during the campaign period
1,351
landing page clicks from a single ad
3,000+
total landing page clicks from all ads combined
Two campaigns. Seven weeks. Portable Spas NZ went from almost no digital presence to 4,300 people landing on their website.
Views went up 253%. The girls trip video alone sent 1,351 people to the booking page.
David did not change his service. He did not lower his prices. We put the right content in front of the right people at the right time of year. That is all it took.
Free · In person · No obligation