BRAND IDENTITY
Ilabb wanted us to create a brand video that best represents them.
We searched their video archives and selected the best campaigns they have endeavoured on. Mixed with some of our footage, we created a hype reel that inspired their audience to get outdoors and live without barriers.
We understand that brand identity is essential to market to a specific audience, and we go above and beyond to try and inspire audiences through our videos and leave a memorial impact towards the band.
CREATIVE CONCEPT
Ilabb came out with their new commuter series apparel, and they wanted to do something special to launch it.
We came up with a concept of two friends racing through the city on their "daily commute" to show the versatilely of the clothing and the city environment they fit into. If your riding to catching up with mates or have meetings to attended the commuter series cloths line is the one for you to rock up looking fresh while being equiped for the weather.
DELIVERY
-Long format video of Commuter series
-Social media teasers for launch across multiple platforms.
- In depth product shoot of apparel to use for thumbnails and website
