Ilabb Cycle Race Performance Series
The World Bar promo
The World Bar Apparel
Auckland Martial Arts Academy

Ilabb Commuter Performance Series!

A concept to show Ilabb's special commuter apparel line up.

This project was created in the streets of Auckland with 2 professional cyclists.

Making our way through the city we filmed a race between 2 cyclists to showcase the smart looking commute line up.

Using the city to find unique angles and sounds we take the viewers on a journey to their destination. 

Our goal was to show the technical and functional apparel in it's element while looking smart for your daily commute.

Filmed in one of Aucklands newest MMA gyms, we used our action sports film experience to create a direct promotional video.

The concept behind this project was to show as much action in one short reel with smooth transitions to flow around the gym.

We wanted to capture the gym as a place to train but also community where people come together after work.

Viewers see the action shots to keep them engaged but also lifestyle shots to show them it's a friendly environment to train. 

The World Bar!

Take a journey around one of Queenstown's most popular bars.

This promo was created to take the viewers on a journey through this special venue and show why it's a favourite amongst the locals.

We studied The World Bar procedures for food and drinks and created a story through quick cuts and transitions to flow through the venue.

The goal was to show every aspect of the venue that makes it special, from the incredible food and drinks they offer to the awesome nightlife.


The World Bar Made their own unique apparel.

We came up with a short and sweet concept to show off these shirts.

Having riders enjoy their day together and ending up at the best local bar in Queenstown. We wanted to show off that World Bar supports the local community of mountain biking and makes the apparel thats suits it.